About
Digital & eCommerce Executive with 14+ years of experience driving exceptional growth for Fortune Global 500 organizations (Haleon, Mars, Panasonic, GSK). Expert at building internal startups from 0 to 1 and scaling them into integral business assets.
Cross-functional leader, managed international teams of 20+ professionals across 34 markets, aligning commercial, marketing, and technology functions toward shared growth goals.
Positioned at the intersection of sales, digital marketing, and commercial strategy, translating technological complexity into measurable P&L outcomes.
Consulted large organizations and startups on eCommerce strategy, and go-to-market execution.
Deeply AI-literate - from designing & delivering AI capability programs for 500+ employees to building LLM-based agents and AI-ready data foundations.
Experience
Digital Commerce Director @ Haleon
Global Consumer Healthcare | £11B revenue | FTSE 100
- Full P&L ownership of £55M+ portfolio, 34% CAGR over 3 years
- Leadership across 34 markets, 22+ FTE team
- Established AI-ready data foundations; launched eCommerce & Digital Shelf Dashboards across 7 markets
- Led large-scale AI adoption program for 500+ employees (NPS 91)
- Built B2B ordering marketplace 0→1 (Web/App), 650+ registrations and 70+ orders in pilot
eCommerce Manager @ GSK
Global Healthcare | £33B revenue | FTSE 100
- Delivered 7.5x eCommerce growth via technology-enabled funnel optimization
- Partnered with 28+ eRetailers on data-driven execution models
- Led rollout of digital shelf analytics tools for "Perfect Store" metrics across distributor network
D2C & Marketplace Manager @ Panasonic
Global Technology | $58B revenue | Fortune 500
- 3x sales growth within 6 months via data-driven eCommerce strategies
- Built scalable digital activation practices; achieved leadership in search rankings
E-Commerce Key Accounts Manager @ Mars
Global FMCG | $55B revenue | Private
- Built eCommerce function 0→1: 3-person internal startup, 600% growth over 3 years
- Implemented Digital Shelf, Perfect Stores Metrics, PIM & API integrations with Marketplaces
Early Career — Startups & Entrepreneurship
Product Builder & Marketing (B2B, eCommerce)
Education
- Data & AI Leadership — Cambridge University, Judge Business School (2025–2026)
- MA Digital & Innovations for Business Informatics — HSE University (2014–2016)
- BA Management & Digital Marketing — HSE University (2010–2014)
Teaching
Professor on Innovation Business Strategies at HSE (top-1 university in Moscow) since 2017. Leads the "Entrepreneurship in Digital" course guiding 40 students annually. Twice awarded "Best Business Professor" by student vote (2018 & 2021). National Mathematics & Economics Olympiad Winner.