About
Digital & eCommerce Executive with 10+ years of experience driving exceptional growth for Fortune 500 organizations (Haleon, Mars, Panasonic, GSK). Expert at building internal startups from 0 to 1 and scaling them into integral business assets.
Cross-functional leader, managed international teams of 20+ professionals across 34 markets, aligning commercial, marketing, and technology functions toward shared growth goals.
Positioned at the intersection of digital marketing, GTM, sales, and commercial strategy, translating technological complexity into measurable P&L outcomes.
Consulted large organizations and startups on eCommerce strategy, and go-to-market execution.
Deeply AI-literate - from designing & delivering AI capability programs for 500+ employees to building LLM-based agents and AI-ready data foundations.
Experience
Digital Commerce Director @ Haleon
Global Consumer Healthcare | £11B revenue | FTSE 100
eCommerce Manager @ GSK
Global Healthcare | £33B revenue | FTSE 100
D2C & Marketplace Manager @ Panasonic
Global Technology | $58B revenue | Fortune 500
E-Commerce Key Accounts Manager @ Mars
Global FMCG | $55B revenue | Private
Early Career — Startups & Entrepreneurship
Product Builder & Marketing (B2B, eCommerce)
Education
- Data & AI Leadership — Cambridge University, Judge Business School (2025–2026)
- MA Digital & Innovations for Business Informatics — HSE University (2014–2016)
- BA Management & Digital Marketing — HSE University (2010–2014)
Teaching
Professor on Innovation Business Strategies at HSE (top-1 university in Moscow) since 2017. Leads the "Entrepreneurship in Digital" course guiding 40 students annually.
Twice awarded "Best Business Professor" by student vote (2018 & 2021).
National Mathematics & Economics Olympiad Winner.